Head – Marketing Job For 10-15 Year Exp In Cerentral Consultants Private Limited Mumbai – 2328764

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Roles and Responsibilities
Key Responsibilities and Skills


Responsibilities:

Strategy Building: Crafting strategies for all Marketing teams, including Design, Digital, Advertising, Communications, and Creative. To develop pricing strategies in accordance with the Management and other related departments that will help us maximize profits.
Research and Development: Researching the demand for our products and services. Analyze consumer behavior and determine customer personas. Identify opportunities to reach new market segments and expand market share.
Competition: Undertake competitor research and monitor competition (acquisitions, pricing changes, and new products and features)
Finances: Preparing and managing monthly, quarterly and annual budgets for the Marketing department, including expenditures, research, and development appropriations, return on investment, and profit-loss projections.
Branding: Building brand awareness and positioning. Overseeing social media marketing strategy and content marketing. Make sure that the businesses marketing communications promote the right message to maintain a good brand image.
Manpower Planning and operations: Craft quarterly and annual hiring plans with HR as per the future requirements of the organisation. To develop an appraisal system and execute it efficiently within the department.
Skills:
Leadership and influencing skills:You need to be a clear thinker and a good communicator. You will report directly to the Co-Founder / Director and must justify your ideas to the executive team. You will also be leading and directing the work of others. This role with also involve constant networking and representing your organization to outsiders.

Management skills:You will have to oversee the marketing department and guide its day-to-day operations. This means recruiting, supervising, and mentoring members of the marketing team. People management skills will be a major part of the job. High competency in stakeholder and project management will be a huge advantage.

Analytical skills:The role calls for continual analysis of market trends and the positioning of competitors.



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